The dramatically deep purple hues of Amethyst are known to have
inspired civilisations around the world for thousands of years.
From South America to South Korea, this transfixing semi-precious
gemstone has worked its way not only into a multitude of jewellery
items, but also into the spiritual and religious routines of too
many people to count. As we celebrate the Amethyst and its impact
on the world, we’re shining the spotlight on the belief systems
that have defined its position as one of the most important healing
stones on Earth.