It doesn’t take much to smile …a couple of funny visages, a silk colored thread and a great idea called Ruifier. Thank you Rachel Shaw for being affordingly creative in putting making those adorable emoticons into jewelry pendants.

Author By Eleonor picciotto

Although she is still a baby in the jewelry world, Rachel Shaw imposed her Ruifier style with ease and elegance.

Picked by Colette and the Conran Shop as stockists; chosen by the British Fashion Council Jewellery Initiative and curated by Stephen Webster in his Rock Vault, the RUIFIER London Line and the RUIFIER Visage Line both show signs of joy and playfulness with the coolest jewelry attitude ever.

First introduced on silk thread and plated gold emoticon faces, the Ruifier collection has seen an evolution in style and precious materials. Ruifier Visages is a smiling line of fine jewelry faces set on 18 ct white and yellow gold with precious and semi-precious stones.

Angel wings, manga style, headphone, crying or smiling… every woman will find her Ruifier visage translating her life philosophy.

More info on: www.ruifier.com