Why Buy Jewellery Online? 13 November 2017 
32% of global shoppers prefer to purchase jewellery online, & in 2015 77% of UK internet users purchased something online.
According to Retail Research, 77% of UK Internet users made a purchase online in 2015. Thanks to smartphones, tablets and computers, we're able to make a purchase and have it delivered to our homes with the tap of a finger. From clothes to your weekly shop, it's eliminated the need to go outside (hooray!) to buy anything. Everything is available at your fingertips. That being said, just because everything you could possibly need is available in the palm of your hand, doesn't necessarily mean you'd trust making a huge purchase online.
For example, if you were going to buy a pair of diamond stud earrings or a white gold solitaire engagement ring, you may be more inclined to make a purchase in store, than online. According to PwC, 32% of people prefer to purchase jewellery from a trusted online seller. Of those who purchase online, 19% prefer to do purchase via PC and 7% via mobile/smartphone. Before you purchase any diamond jewellery online, you should ensure the seller in question is followingdiamond certifications to make sure you're getting a genuine diamond that is measured by the 4 C's.
At Diamond Heaven, we believe you should make an informed and educated decision when it comes to buying jewellery online, so we've come up with some benefits of purchasing jewellery on the internet.
You'll be spoilt for choice
One of the best aspects of shopping for jewellery online is the amount of choice there is. If you're looking for a diamond pendant as a gift, you're probably unsure of the style, carat and setting. When you browse jewellery stores online, you're able to see so many different designs and styles, giving you inspiration and ideas. This is especially useful if you're planning to propose to your significant other, and surprise him/her with a diamond engagement ring. Find out how to buy an engagement ring here .
You're not limited by location
There are two places in the UK renowned for the quality of their jewellery – Birmingham's Jewellery Quarter, and London's Hatton Garden. What makes online shopping great is that you have the opportunity to buy high quality jewellery from these places, no matter where you are in the UK. From Cornwall to Scotland, you have the freedom to order the jewellery you want, with ease.
You'll save time
Whilst there's no experience like going into a jewellery showroom and looking at all the sparkling diamonds and shining metals, shopping online saves you time, and you can do it whenever you want, wherever you are.
You can get further discounts
With the rise of online discount events, such as Cyber Monday and Black Friday, you may find yourself snagging a bargain online, that isn't available in store. The deals you'll find on Cyber Monday are only available online, so be quick!
It's easier to keep gifts a secret
If you're buying your friends, family or partner some jewellery for Christmas, ordering it online means that it will come in discreet packaging. You won't need to get rid of any carrier bags, and you can easily hide it. Alongside this, browsing online means that you don't have to come up with an excuse of where you've been…
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