Why design + manufacturing? | CHURINGA HANDMADE JEWELRY

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Good manufacturing needs good design.

It was thestory of thestolenS’wellbottlesthat really got to us.

Sarah Kauss, the founderofS’well, was stunned to findher unreleased new product already on saleat an Asian tradeshow. The designer,the factoryor someone in-betweenhadreplicated her design and mass produced it before she even had a chance to sell a singlebottle. (It’s a daunting storyfor any brand, and onewe’ve covered here before.)

There arequite afew reasonswe think that keeping design and manufacturingwith a single trusted partner is a gooddecision for any brand. Reducing the number of opportunitiesfor stolen designs isonlyone of the benefitsavailable to brands working with a design +manufacturingpartner like Insider Creations.

Our designersunderstand how jewelry can – and should – work best

Our favorite fashion designers often startedwithpractical experience making theirownpieces. It’s not necessary, but it certainly gives you a perspective on things – and a quick ability topursue certain possibilities, think creatively, and avoid paths that are just unworkable.

That ability to understand the mechanics of jewelry as much as the design is a trait we look for in our designers.Could the use of a simplerlatch save money that could be spent exploring a unique gemstone?Count on our designers to find a way to meet your requirements.

And our factories? They get it, too

Some factories areso massive it’s hard to keep track of what they are producing any given day. Andsoit’s not wildly surprising that they can be uncommunicative,lose track of projects, and misinterpret design files.

Our factories are held to a higher standard. Focused on jewelry,Insider Creations-owned and certified factories know how to work with our designers and CAD files.They can explain what works – or doesn’t – with a design in the language of the designer, speeding the whole process along and getting to the finished product even faster.

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Jewelry that meets yourspecifications every time

It’s more than decades in the industry, regular training, an obsession with the jewelry market, or even their own retail collections. Our designers can adjust their endless creativity and knowledge to perfectly represent your brand and ideas in jewelry. Your unique collection needs to represent your brand, after all.

Your jewelry collection is always designed with your price points in mind, as well. Working closely with our manufacturing and CAD teams, our designers can easily find ways to reduce your costs or introduce new materials or design concepts. If you change your mind later, the team can easily rework existing CADs (design files) around a new price point,materialor design element. Go ahead: reimagine those plated brass earrings in solid gold with a new motif.

Even if you don’t use one or the other, you benefit

Someclients arrive with an existing collection, looking to replicate and scale their success. Others arrive with existing CADsor design sketches that they hope are ready for production.

Our team is trained to provide design review and guidance on every project, often at no cost to the client.For many projects, this quick review can catch small errors and fix them before we go into production, saving our team and yours time and expense.

Constant communication across our design and manufacturing operations, and with your team, ensures that the finished product is unique to your brand,beautifully designed and crafted, and produced on time for the big launch.

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