Buying jewelry should not be taken lightly. In addition to being a big financial investment, jewelry can be an emotional investment honoring some of life’s most precious milestones such as engagement, marriage, anniversaries, birthdays, and beyond. With all these momentous decisions and once-in-a-lifetime celebrations, many often ponder if they are better off buying from a local jeweler or big-name jewelry store. At The Diamond Reserve, we pride ourselves in being Denver’s premier jeweler with our excellent customer service and uniquely tailored private appointments. Here are some reasons to choose us over the big name chains.
- Jewel quality
Private jewelers often handpick the gems and metals they will be selling in their offices. Many of these jewelers are GIA experts and pride themselves in imparting their knowledge and experience when selecting their shop’s inventory. They want to uphold a reputation for outstanding quality to ensure that the jewels maintain their investment value year after year. On the flip side, chain jewelers will often buy in bulk or from a large diamond entity that will cut them a deal. Often times, the quality of the stones may be less than half the value of gems that were hand-selected. Would you rather honor your special occasions with quality or quantity?
2. Customer service
At The Diamond Reserve, we exclusively schedule one-on-one consultations that are a far cry from the typical retail experience. We work with you to discover the ideal diamonds that simultaneously catch your eye and fit your budget. If we don’t have that diamond on hand, we will find it for you, ensuring that the diamond you do purchase is perfect. You and your partner may romanticize walking around in a big diamond galleria, but you often have to wait in those situations and may feel like just another person they are trying to get to buy something and push out the door. Repairs often take longer at these bigger stores as well, as they are usually sent off-site to be fixed.
3. Price
The price at private jewelers has the potential to be higher due to their high standards for selection processes and limited qualities, but The Diamond Reserve meets the standards of your style AND your budget. Because we run our business differently than retail stores, we are able to keep our prices low and accommodate most budgets. While larger stores may offer lower prices remember the adage, “you get what you pay for.” You can ensure that you get the highest quality stones at the lowest prices when you schedule an appointment with our small team of experts.
4. Unique style
If you are looking for a truly handmade, one-of-a-kind piece, a private jeweler is your best bet. You’ll own a custom piece that was made to order and has a piece of your heart. While big name retailers offer some spectacular pieces, keep in mind that they are often mass-produced, so you will have the same products sold in every store.