Discovering Statement, the up and coming jewelry brand
Posted on March 11, 2019April 1, 2019Jewelry
Statement, created by Amélie Huynh, stands out with its ‘irreverent’ jewelry. Jewelry to be worn like armor, transcending clichés, revisiting masculine-feminine codes.
Author By Marie-Caroline Selmer
Blending shadow and light, fragility and strength, the jewelry brand Statement pursues its own path. A highly-personal route, impelled by its founder Amélie Huynh. Never mention accessories or jeweled adornments to her, her jewelry is imagined as an identifying piece, a sign of recognition. A statement, in other words, for passionate women in tune with their emotions and at peace with their own, individual wounds.
To personify these modern-day adornments, the creator chose raw silver, symbol of the moon whose cycles reflect feminine metamorphoses. Silver, a flexible material, unlike gold or platinum, known for their hardness, requires precision work. A know-how which the creator chose to learn in Asia, in Bangkok precisely, a nod to her Asian origins.
By playing on contrasts, Statement proves that, far from being boring, the monochrome palette can offer poetically-understated harmony. The softness of patinated silver embracing the sparkle of the purest of diamonds.
Statement nourishes its singularity through an artistically-inspired realm. Amélie draws from Brutalist architecture and the geometric graphic design of the DecoPunk movement to breathe a spirit of armor into her jewels. And the result… vibrant creations, deeply-rooted in their times. All it takes to seduce the modern-day heroine within every woman.
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