Following on from the success of Octogone and the much-followed launch of their first line embracing diamonds, JEM unveils its latest collection, Étreintes. Pieces with ever-so refined curves to be matched to create a one-of-a-kind jewelry item. Innovative jewelry expressions, innovative ways of flaunting.

Author By Marie-Caroline Selmer

Basic shapes which slot together like magic. What could be simpler and, at the same time, more up-to-the-minute? The ultimate in simplicity, the power of attraction as a bonus.

With Étreintes, JEM discloses the intimacy of the gem… i.e. what it says about us. Through architecturally-inspired organic curves, the mobile pieces of the collection catch the eye and question logic. Étreintes is not just another jewelry collection, but a celebration of living pieces, to compose “in situ”, like an ever-so entertaining construction game, where everyone makes their own rules. The experience is a first-of-firsts, and the pleasure felt when mixing and matching is hard to hide. Polished metal embraces brushed metal, yellow gold espouses white or rose gold, subtly enhanced with cultured diamonds. Combinations are free-as-you-please and spontaneous, created with choreographic gestures. Next comes the moment of passionate unison, life flowing into the jewel which, in a flash, takes on a totally different guise. Bracelets and rings, inviting to neverending re-creation, seeking to fulfill our every desire. Jewelry mastering geometry that’s variable, unbelievably desirable.