Founded by two friends, Kelia and Kelly, the Parisian label Rainbow K is adored by A-list celebrities and women looking for original pieces, tinged with a hint of vintage. What is their recipe for success?

Author By Marie-Caroline Selmer

Rainbow K Jewelry is first and foremost a duo carried by two women with a common passion for jewelry, whose bond of friendship led them to jump together in this entrepreneurial adventure and launched their jewelry brand in 2019. Kelly, a gemology graduate, brings her jewelry expertise, while Kelia feeds the label with her unique taste for mixing and accumulating jewelry. A stylistic eye that gives the brand campaign a very personal style.

When asked about their sources of inspiration, the two designers like to cite vintage pieces and Art Deco style codes, some influences that they take great pleasure in shaking up through new associations, marked by modernity. Rainbow K Jewelry seduces women in search of strong pieces, which stand out through graphic and an atypical designs.

Very active on social networks, Rainbow K.  has quickly made a name for itself among celebrities and influencers, such as Blanca Miro, Caroline Daur, Alex Rivière and Leandra Medine, who have all fallen under the spell of these original creations. Among their best-sellers, we note the collection of gold signet rings where crystal meets diamonds, and the “empire” line, whose rings with generous volumes create a precious halo by mixing round diamonds, emeralds or baguette-cut sapphires.

Another highlight in the collection is the revisiting of the pearl necklace in an Art Deco style that would make afficionados of the movement green with envy. In a balance of vintage and modernity perfectly mastered, the duo unveils a necklace with a jewel clasp paved with diamonds that we already dream of offering ourselves. No doubt that with such a universe, Kelia and Kelly have not finished creating surprise.