Coach VS Gucci-Is Coach Considered A Luxury Brand?

Coach is one of the most popular and reputable handbags luxury brands, but because it is not as big or as popular as Louis Vuitton or Gucci, you may not be sure about its status and whether it falls in the luxury brands category.

In this article, we’ll take you through everything you need to know about Coach as a luxury brand. This is important because if you have had time to go through the brand’s profile or have owned one of their bags, you will agree with us that this Coach is one of the best luxury handbags brand, which unlike the rest of the high-end brands, sells their bags at a much affordable price. Keep reading to learn more about this brand.

Brief Introduction of Coach

Coach, founded as a family business in 1941, originally specialized in leather wallets and billfolds. Its founders later expanded into women’s handbags, shoes, and other accessories before selling the company to Sara Lee Corp. It was no longer the high-end brand associated with well-made leather goods. Hereof, What is the coach symbol?

The classic horse-and-carriage Coach logo is a symbol of luxury, elegance, social status, and royal dignity. Color of the Coach Logo: The black color in the Coach logo represents the prestige, strength, and refinement of the brand.

The brand’s executives are now working on restarting the leather business that Coach was built on. Coach also boasts multiple retail stores across the country, with their expansion into Tokyo in 1988 and the wide product profile as from 1992 that saw Coach diversity into classic designs for raincoats and trenches, as well as formal outerwear. Their success following the introduction of apparel was made possible by Reed Krakoff, a sportswear designer who previously worked with Tommy Hilfiger as a sportswear designer. Krakoff brought Coach a unique vision, moving the brand from the sturdy collection of navy, tan, black, and burgundy briefcases to more stylish and hip collections that features clothes and bags for different seasons. He also introduced new accessories like watch straps, wristlets, wallets, and phone cases.

This was followed by the launch of many other collections, including the Coach Signature Collection with bold double Cs from 2001 and the 2006 Legacy Collection featuring canvas and suede elements in bright pink, orange, and green, and the use of magnetic bag stays rather than brass toggles.

Today, there are more than 900 Coach Stores worldwide, and their bags are available in all the best styles you could think of.

Are Coach bags from outlets real? Bags that are sold at the outlet but do not contain this code were not made specifically for the factory outlet. Look at the inner tag of a Coach bag to find out where it was purchased. Coach purses sold at the Coach factory store typically have a bullseye pattern stamped on the interior leather tag.

Is Coach considered a designer brand?

Yes they are, in the same vein as RayBan is, although no fashion designer is involved they are grouped into the same league as designer glasses like Ralph Lauren or Prada. However, some people regard Coach as a Heritage Brand, which means that it’s grown popular because of the longevity and overall quality of its bags.

Although the prices for their bags are lower than the prices of a bigger brand like Louis Vuitton, Coach’s marketing and the fact that the bags cannot be afforded by everyone means that they are more in the designer category for most people.

Is Coach considered a luxury brand?

It used to be a luxury brand about twenty/twenty-five years ago. Coach’s quality took a huge nose-dive in the ’00s, for sure. The advent of the Coach outlet brought it down. I remember when Coach bags used to be displayed behind the counter and in the glass cases at department stores (the late 80s and 90s for me). The bags were all thicker, sturdier leather back then.

Coach is generally a mid-range brand and not entirely a luxury brand.

The reason for this is that despite being a designer brand, their bags tend to be much more affordable and subsequently more accessible to more people looking for quality in big-name brands.

It is also one of the more common brands that boast hundreds of outlets with bags sold very affordably, which means that there is no feeling of exclusivity associated with the brand, which is also why it is not really regarded as a luxury brand.

Are Coach bags a good investment?

Coach bags are not a good investment as they don’t tend to go up in price, however, they do retain their value very well. I recently bought an amazing Coach bag on sale at around 60-70% off and if I get bored of it, I know I will make my money bag and possibly more. So whilst you can’t invest in Coach bags like you can in Hermes bags, you can buy them, use them, enjoy them and get your money bag, which for me, is a huge bonus! Also, just to put it into perspective, you can spend almost £100 on high street bags which you would struggle to sell for £10!

Do Coach bags have a lifetime warranty?

Coach: If you’ve ever purchased a Coach handbag, then you know they’re not cheap. So while the company’s lifetime guarantee isn’t the best out there, it is worth noting—according to the Coach website, if your Coach bag needs repair or replacement, Coach will do so under the warranty, but you’ll pay $20.

Is coach still popular?

In 1989, when my simple “Court” bag debuted in stores, it retailed for $176, or about $342 in today’s currency. Prices for Coach bags today remain around $225 to $550 for midsize designs. Bags with complex designs are just more popular, even though they might wear down more quickly.

Is Coach a good brand?

Coach is a well-known brand, on the same level as Michael Kors and Kate Spade. The coach will have to shake off the affordable and oversaturated image. Their price points are too disparate. They have outlet stores where they sell items at the US $200+ then they have retail stores where they sell bags creeping up to US $1,000.

How does Coach compare to other luxury brands?

So, how does this mid-range luxury designer brand compare to the rest of the high-end luxury brands? Should you choose Coach over Kate Spade, Steve Madden, Louis Vuitton, Michael Kors, or any other reputable luxury brand? So, how does this mid-range luxury designer brand compare to the rest of the high-end luxury brands? Should you choose Coach over Kate Spade, Steve Madden, Louis Vuitton, Michael Kors, or any other reputable luxury brand?

Well, the truth is that despite the categorization of Coach as a mid-range brand, we consider it a top brand that is completely superior to MK, and some note that the bags by Coach are much better than the options by Louis Vuitton. Even so, and in terms of popularity, Coach is much closer to Michael Kors or to Kate Spade in terms of popularity. And because all these brands are competing for attention, Coach is no longer the brand that you see everywhere with the double C logo all around. All brands are competing for attention, and over time, Coach’s freshness in the market and even the quality of their bags has declined. Notably, more of Coach’s bags are now made in China and not in Italy as they did originally.

So, all these and the fact that Coach products are now very widely accessible means that it is not anywhere near the top of the list of luxury brands.

It is, however, within the same range of high mid-range brands like Marc Jacobs, Michael Kors, Kate Spade, Tory Burch, etc.

Coach VS Gucci

Gucci is a renowned Italian luxury fashion brand and Coach is a popular American brand that prides itself on offering affordable luxury. Both brands have their loyal followers and distinct styles, but which one is more expensive?

When it comes to comparing Gucci and Coach on price, Gucci is the more expensive brand. Coach offers higher-tier pieces that offer designer style at a more affordable price tag, while Gucci targets top-tier offerings with luxurious price tags.

It’s important to note that both brands are targeting different groups of consumers with their offerings. Gucci sells high fashion pieces and is well established in the world of elevated opulent creations and price tags to match, whereas Coach focuses on lower-tier offerings that still provide quality and designer style but at lower price points, making them more accessible as a brand.

What’s good about Coach products?

Prices are not too expensive (in America, anyway) and I’ve heard the quality is decent
Customer service (in Malaysian stores anyway) are not too bad: you can bring your bags back to the store for cleaning, polishing… so I heard. Plenty of designs and products to attract different age groups and markets (seriously – they have VS model Karlie Kloss, ABC hottie Wang Lee Hom and Liu Wen gracing their store windows and campaigns)

The designs are pretty classic looking, for the most part, so you could use them for years.

What’s bad about Coach products?

Prices are crazy expensive in Asia; so much so that Asians buy them in American outlet stores to bring home to sell. If you want to stand out, you’re not going to achieve that by carrying a Coach product as everyone (I mean EVERYONE) has either a Coach bag or purse. Don’t be surprised if you see someone’s grandmother with the exact handbag as you, even if you consider yours “young enough”. Because of the proliferation, the resale value is not exactly there unless it’s well preserved, more than a few years old, etc. Investment pieces, they are not.
The jacquard pieces stain easily and you’re not supposed to clean them.

For those prices, I rather get something else that everyone else isn’t toting around. That’s just how I feel personally.

Coach became one of the most popular luxury brands in China

Thanks to a well-planned & localized marketing strategy, Coach has become one of the most successful high-end brands in China.

As opposed to America, the fashion brand is rapidly growing in China. Over the last years, brand sales in America have fallen. In 2013, the incomes fell 12 percent from the year before due to the strong market competitors such as Michael Kors, Tory Burch, and Kate Spade.

As of 2020, Coach had more than 300 stores in China. Coach is regarded as a rather affordable luxury brand, that specializes in targeting the middle class in North American and European markets.

The price of Coach products in China is less attractive, indeed the price difference in Coach’s items between China and items sold abroad may amount up to more than 40%, as a result, Chinese consumers are more likely to purchase Coach items outside of China. In China, Coach has rebuilt its brand image by moving from a youthful branding strategy to a new image based on the “modern mom” category.


Coach is considered a mid-range luxury brand, and it would be a good brand option if you are looking for high-quality and affordable products. Read more fashion brands here or here!



Sophie is a fashion&jewelry lover. She is also a fashion jewelry manufacturer that helps thousands of small businesses to grow and also do business with some big fashion jewelry brands. She is a true jewelry expert and she will keep sharing some information you are looking for.

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